Medela – Content & User Journey Audit

20% INCREASE IN CONVERSIONS FROM FACEBOOK AND 98 NEW TARGETED CONTENT PLACEMENTS

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Overview

Medela were struggling to gain brand awareness against the formula milk market and needed to identify a differentiated content strategy. 

We audited web pages and offerings at the right stage of the user journey from start to finish. This included an in-depth analysis of social channels such as YouTube, Mumsnet, WebMD, Twitter, Facebook and Pinterest.

AT A GLANCE

Content Strategy