PaySafe – User Journey Audit & Transformation Recommendations

IMPROVED EXPERIENCE, 50% REDUCTION IN BOUNCE RATE AND 500% DIGITAL WALLET UPTAKE THROUGH AP

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Overview

The scope of the project is to deepen the understanding of the current PaySafe merchant customer journeys, with particular emphasis on the on-boarding experiences and engagement of the marketplaces, partner/agents as well as the direct merchant customers. 

There is also a requirement to achieve a deeper understanding of the landscape and establish an effective approach to customer segmentation for this audience.

The most important deliverables from our approach are insight and understanding.