Destination Canada – Paid Media

using story telling and inspiring video to deliver a 40% uplift in media effectiveness compared to the incumbent agency

All Case Studies


DIG implemented a full digital only media planning and buying strategy on behalf of Destination Canada. 

In total over $10m dollars of media was spent across 11 markets. 

We inspired consumers through the power of video and amazing story telling, driving awareness and moving those users through the purchase funnel towards consideration.