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Canon – Programmatic & Content Marketing
15% increase in marketing leads to sales leads and a 30% reduction in sales lead rejection
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Development of a baseline European strategy to push Canon’s business solutions across digital transformation.
Our activity involved:
- Activate Demand Lead Generation initiatives in key markets using a mix of channels to support business growth whilst “fixing” other areas of the business
- Train all B2B teams involved in the use of lead gen process.
- Ensuring Sales & Marketing and support teams are familiar with the process
AT A GLANCE
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