Canon – Digital Marketing & Content Syndication

15% INCREASE IN MQL THROUGH TO SQL CONVERSION AND 30% DECREASE IN LEAD REJECTION FROM SALES

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017

Overview

Development of a baseline European strategy to push Canon’s business solutions across digital transformation. 

Our activity involved: 

  • Activate Demand Lead Generation initiatives in key markets using a mix of channels to support business growth whilst “fixing” other areas of the business
  • Train all B2B teams involved in the use of lead gen process.
  • Ensuring Sales & Marketing and support teams are familiar with the process

AT A GLANCE

Digital Marketing
Content Syndication