Laureus – Facebook Video Player

Driving 15% of traffic on the Laureus Awards site and 71,000 from a bespoke Facebook video player

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Overview

We worked with Laureus for their prestigious awards to deliver a high volume of video views towards the target audience while increasing the number of likes on Laureus Facebook Page.

We built a customer player that included a Facebook like button which was displayed within Facebook applications, helping us deliver the campaign to the right target audience – Sports fans.