DIG was approached by a German entrepreneur, who had identified a unique niche in the US and UK travel market: bespoke German luxury tours crafted by a team of local specialists and guides with unique local destination knowledge.
DIG created their name, brand, and product, from the ground up, solidifying their identity, positioning, and tone of voice to create standout amongst generic, mainstream brands.
The team also built an extensive photographic library (600+ images were hand-picked and collected from over 12,000 images).
Brand identity was rolled out into online collateral, print, marketing materials, and also social media presence.
The site won 12 online awards and was further featured on numerous blogs while achieving a Google page ranking of 5 within its first 6 months.
AT A GLANCE
UX + UI Design
Development + Build
Social Media Strategy