WASH & GO – SAVAGE CUTS

DIG HELPED WASH & GO ACHIEVE OVER 15,000,000 IMPRESSIONS WITH A UNIQUE SOCIAL MEDIA SIT-COM SERIES

The DIG team worked with creative agency FKC to create a 14 part comedy series, starring Robbie Savage, and launched it using a mix of social influencers alongside highly targeted and flexible programmatic buying.

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Overview

80’s megabrand Wash & Go needed to create awareness after a long period of marketing underinvestment.

However, mainstream media was unaffordable, so with a very limited budget, we used a highly creative and innovative approach.

The DIG team worked with creative agency FKC to distribute the 14-part comedy series the agency had created starring Robbie Savage.

We used a mix of digital media including social influencers alongside highly targeted and flexible programmatic buying for the launch.

AT A GLANCE

Traditional Content
Digital Marketing
Digital Comms
Digital Design & UX