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WASH & GO – SAVAGE CUTS
DIG HELPED WASH & GO ACHIEVE OVER
15,000,000 IMPRESSIONS WITH A UNIQUE SOCIAL MEDIA SIT-COM SERIES
The DIG team worked with creative agency FKC to create a 14 part comedy series, starring Robbie Savage, and launched it using a mix of social influencers alongside highly targeted and flexible programmatic buying.
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80’s megabrand Wash & Go needed to create awareness after a long period of marketing underinvestment.
However, mainstream media was unaffordable, so with a very limited budget, we used a highly creative and innovative approach.
The DIG team worked with creative agency FKC to distribute the 14-part comedy series the agency had created starring Robbie Savage.
We used a mix of digital media including social influencers alongside highly targeted and flexible programmatic buying for the launch.
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Digital Design & UX
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DIG can help your business distil strategies and deliver next generation technology communications across your audience, globally. Tell us a bit about your project and we’ll see how we can help.
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