80’s megabrand Wash & Go needed to create awareness after a long period of marketing underinvestment.
However, mainstream media was unaffordable, so with a very limited budget, we used a highly creative and innovative approach.
The DIG team worked with creative agency FKC to distribute the 14-part comedy series the agency had created starring Robbie Savage.
We used a mix of digital media including social influencers alongside highly targeted and flexible programmatic buying for the launch.
AT A GLANCE
Digital Design & UX