DIG HELPED WASH & GO ACHIEVE OVER 15,000,000 IMPRESSIONS WITH A UNIQUE SOCIAL MEDIA SIT-COM SERIES

Overview

80’s megabrand Wash & Go needed to create awareness after a long period of marketing underinvestment.

However, mainstream media was unaffordable, so with a very limited budget, we used a highly creative and innovative approach.

The DIG team worked with creative agency FKC to distribute the 14-part comedy series the agency had created starring Robbie Savage.

We used a mix of digital media including social influencers alongside highly targeted and flexible programmatic buying for the launch.