Sanofi’s ambition was to adopt a strategic multi-channel approach across all of their marketing efforts in Thailand and Brazil. The challenge is to understand the online trends and landscape as well as consumer behavior and competitors in each market.
A full report on Sanofi’s online marketing strategy was done – the audit and diagnosis were rounded off with a report that would holistically inform Sanofi’s strategic multi-channel approach by country.
AT A GLANCE
Digital GAP Analysis