Replacing paid search with organic and dominating the market share, saving €35m a year globally

Overview

We worked with 4Finance to implement a global digital programme that prepared them initially for the Google PPC ban on unsecured lending, this activity then moved onto auditing and restructuring their global network of agency suppliers, selecting best in breed organisations and implementing them to work to defined KPI’s 

Our initial goal was to increase organic/natural search traffic and associated sales and reduce dependency on PPC.   We achieved a 100% reduction in dependency on PPC and replaced all PPC with organic traffic, effectively saving €35m a year globally.