Expedia – SEO, Online PR & Content Optimisation

Optimising 650 pieces of organic content to deliver a 19% year-on-year uplift in organic transactions

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Overview

We built a set of 3,000 target opportunity keywords, optimised 650 pieces of existing on-site content and produced 75 new pieces of content + securing authority digital PR coverage with creative content marketing campaigns to strengthen this section of the site.

AT A GLANCE

Content Marketing
PR & Marketing
SEO
Content Syndication