The European Travel Commission came to us with a website that was in need of modernisation. The requirement was to rebuild and redesign their current multilingual platform, serving six languages.
Working with their existing brand we restructured the content and gave the website a sense of purpose by introducing a number of new and engaging features. These include an interactive map, ‘Inspire Me’ a quiz serving qualified content and ‘MyTrips’ a personal dashboard allowing users to create, customise and save destinations, experiences and events of interest.
ETC wanted the new VisitEurope WordPress site to increase user engagement, encourage repeat visits, capture data and build new audiences.
AT A GLANCE