Nat Geo Kids – Website

DIG HELPED NAT GEO KIDS ACHIEVE KEY GOALS TO INCREASE ENGAGEMENT & BRAND AWARENESS

Through visually exciting and engaging UI, DIG was able to repurpose National Geographic Kids’ existing content into more intuitive ‘bitesize chunks’ of fun-packed information.


All Case Studies
09

Overview

DIG was approached by the National Geographic Kids team to help improve the time spent & user experience of their website. Through the Discovery phase, DIG teased out they’re key goals where they hoped to increase revenue through a growth in magazine subscriptions and the ability to host more sophisticated advertising. They wanted to increase the engagement of their users via visually exciting content and a streamlined user-flow which in turn would lead to building new audiences.

AT A GLANCE

Digital Design & UX
UX Strategy
Digital Strategy
Development