During the Discovery phase, we found that the key to the solution lay with developing the messaging and customer experience that would encourage healthcare professionals to interact with the site.
We carried out research and user testing to unearth the existing pain points of the original website to validate our ideas, ensuring we designed features that were actually useful for the audience to complete their goals.
For the primary users (30-40 year-olds GPs) the main goal was to complete their CPD learning without friction. Therefore, it was paramount we developed a simple user experience that didn’t distract from the quality of Pulse-Learningâ€™s content whilst still communicating the value in new premium features to encourage sign-ups.
AT A GLANCE