Putting in place an optimisation & content syndication programme is a necessary requirement. In time it will save on substantial media spend as customers find your website organically.
However, search engine algorithms continually change and developing successful strategies to work with these changes is paramount. For one client we replaced $35m of annual media spend with organic traffic by planning for an upcoming Google ban in their industry.
We help audit and identify issues within technology, content & communications and develop organisation-wide digital programmes to optimise channels and assets within the business.