FISHERMAN’S FRIEND – ALFIE

DIG helped deliver unprecedented 80% uplift in UK sales with an award-winning TV ad.

Featuring the singer, Alfie Boe, who was born and bred in Fleetwood, home of Fisherman’s Friend, the ad demonstrated the strength of the brand’s ingredients.

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Overview

In the UK, the brand had become a ‘has been’ icon in its sector. Without a dramatic cut-through idea, to create genuine renewed interest, it’s unlikely the trade or consumer would have paid much attention. DIG created a TVC that has achieved previously unseen increases in sales growth for three years running.

AT A GLANCE

Traditional Marketing
Traditional content