Diadora – Make it Bright

OVER 40 PIECES OF CONTENT WERE PRODUCED WITH AVERAGE COMPLETION RATES IN EXCESS OF 85%, AND CLICK THROUGH RATES IN EXCESS OF 5%

Joy is one of Diadora's core values and as such, they wanted their campaign to focus on the joy of sports: making it bright.

The campaign focused on brand awareness across seven markets, specifically targeting urban city environments.

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Overview

We managed the campaign end to end including owned and paid media. We recruited, managed and tasked 70 runners via Facebook to take part in an epic run capturing footage along the journey and promoting via paid and organic posts in English and other languages.

To maximise results we implemented a strategy that leveraged social media, programmatic, search, ePR and site sponsorship across 7 markets.

The dedicated landing page was a huge success with the average time spent of over 3.5mins per user. The campaign reached over 300m people across the UK, US, France, Germany, Italy, Spain and the Netherlands.

AT A GLANCE

Digital Marketing
Programmatic Buying
Influencer Out Reach
Digital Marketing
Programmatic Buying
Influencer Out Reach