What DIG can do for you
The Digital Innovation Group provides the breadth of all-channel digital planning coupled with the depth of specialist channel delivery.
The glue of the group are the DIG planning and auditing teams. These teams are able to look at your existing digital activity, benchmark it against your competition and develop a digital channel strategy that integrates with your traditional channel activity.
This activity is then delivered through our channel implementation teams, who have specialist knowledge within those particular channels.
The activity is then monitored and benchmarked on an on-going basis to ensure it remains competitive in the market place.
Digital Marketing & Planning
- Digital Media Auditing
- Full-Channel Strategic Digital Planning
- Online Media Planning
- SEO & PPC
- Email & eCRM
- Viral Marketing
- Social Media
- Online PR
- Analytics & Conversion Optimisation
Design & Usability
- Web design
- Usability & Navigation
- Information Architecture
- Usability Testing
Mobile Site Creation
- Mobile site creation
- iPhone Applications
- Java phone Applications
Technical Development
- Web & Application Development (PHP, Java, .Net)
- Infrastructure set-up & integration
- Technical Project Management
- User Acceptance Testing
Digital Television
- Proof of Concept Creation
- User Interface Design
- Interactive Service Applications
- Electronic Programme Guide creation
- Recommendations Engine Integration
Multimedia & Video Production
- Concept & Scripting
- Video Production
- Post Production
- Multimedia Creation
- DVD Authoring
